15 free brand guidelines templates and what makes them work
15 free brand guidelines templates and what makes them work A brand guidelines template is a ready-made document that lays out how your brand looks and sounds: logo rules, color…
AI writing tools in 2026: the comprehensive roundup
The big AI writing tools update of 2026: nearly every one added a brand voice feature. Here's what changed across Jasper, Copy.ai, Writer, and Anyword, and the one update nobody shipped.
AI slop is not an AI problem
AI slop is not an AI problem You're mad at the wrong thing.“The AI content all sounds the same.”Said by everyone, loudly, while they keep prompting with no voice instructions.There’s…
Brand voice examples that actually work (and why most don’t)
Search “brand voice examples” and you’ll get the same twelve logos on every site. Mailchimp. Oatly. Apple. Wendy’s Twitter. Each one described in three adjectives: witty, bold, authentic.That’s not a…
Content strategy template: a framework you can copy
Content strategy template: a framework you can copy Most content strategy templates are a table of contents pretending to be a strategy. They give you ten headings, a blank calendar,…
Prompt to make ChatGPT write like a human (and why it wears off)
Prompt to make ChatGPT write like a human (and why it wears off) A good prompt to make ChatGPT write like a human does two things: it bans the specific…
Brand voice template: the fields that make it usable
Brand voice template: the fields that make it usable A brand voice template is only as good as the decisions it forces. Most are a page of adjectives ("friendly, bold,…
Brand voice generator: what to look for in 2026
Brand voice generator: what to look for in 2026 A brand voice generator is a tool that takes a few inputs about your brand and produces a description of how…
Brand personality vs brand voice: the difference that decides whether AI gets you right
Brand personality is who your brand is. Brand voice is how it writes. Confuse them and your AI content comes back generic. Here's the difference, with examples, and how to get it right for AI.
B2B content marketing strategy: a framework that works
Every B2B content marketing strategy includes the same parts, which is why B2B content all sounds alike. The real differentiator is voice. Here's how to build it into the strategy.